The Influence of Brand Trust and Satisfaction towards Consumer Loyalty of a Local Cosmetic Products Brand X among Generation Z

The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand. This study aims to analyze the influence of brand trust and...

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Autors principals:	Moh. Djemdjem Djamaludin, Annisa Fahira
Format:	Artigo
Idioma:	Inglês
Publicat:	Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-01-01
Col·lecció:	Journal of Consumer Sciences
Matèries:	brand trust consumer loyalty consumer satisfaction generation z local cosmetic products
Accés en línia:	https://journal.ipb.ac.id/index.php/jcs/article/view/42062
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