The Influence of Brand Trust and Satisfaction towards Consumer Loyalty of a Local Cosmetic Products Brand X among Generation Z
The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand. This study aims to analyze the influence of brand trust and...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Artigo |
| Ngôn ngữ: | Inglês |
| Được phát hành: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2023-01-01
|
| Loạt: | Journal of Consumer Sciences |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://journal.ipb.ac.id/index.php/jcs/article/view/42062 |
| Các nhãn: |
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|