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Institutional communication at Spanish public universities from the approach of participatory communication

The theory and practice of institutional communication at public universities in Spain have a strong corporate and instrumental character. In this study, we discuss the possibility of implementing acommunicative planning and management focused on prioritizing more horizontal and participative commun...

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Bibliografiske detaljer
Principais autores: Esther Simancas González, Marcial García López
Format: Artigo
Sprog:Inglês
Udgivet: Arizona State University 2019-11-01
Serier:Education Policy Analysis Archives
Fag:
Online adgang:https://epaa.asu.edu/ojs/article/view/4359
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