Role of Brand Image and Price Importance as Moderator on Online Customer Review and Hotel Booking Intention
The increasing ease of Internet access has led to the widespread use of Online Travel Agents (OTAs), especially in the tourism industry. OTAs simplify hotel booking and increase consumer interest. A key factor influencing hotel booking intention is Online Customer Reviews (OCRs), which can be posit...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bina Nusantara University
2025-02-01
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| Col·lecció: | Binus Business Review |
| Matèries: | |
| Accés en línia: | https://journal.binus.ac.id/index.php/BBR/article/view/11873 |
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