The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure
Ride-hailing services are important part of urban transportation in Indonesia in Indonesia. While they provide convenience and flexibility to millions of customers, service failures are inevitable and can significantly impact customer satisfaction and retention. Therefore, effective recovery strate...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2024-11-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/55098 |
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