The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure

Ride-hailing services are important part of urban transportation in Indonesia in Indonesia. While they provide convenience and flexibility to millions of customers, service failures are inevitable and can significantly impact customer satisfaction and retention. Therefore, effective recovery strate...

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Opis bibliograficzny

Główni autorzy:	Wahyu Joko Priyono, Aminah Swarnawati
Format:	Artigo
Język:	Inglês
Wydane:	Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2024-11-01
Seria:	Journal of Consumer Sciences
Hasła przedmiotowe:	affective commitment branding ride-hailing services service failure service recovery
Dostęp online:	https://journal.ipb.ac.id/index.php/jcs/article/view/55098
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