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Modeling Customer Purchase Behavior in the Insurance Industry Using System Dynamics

The Iranian insurance industry is a system in which each of the population segments, customers and their types, revenue management, various investment methods, and advertising methods have nonlinear and bidirectional relationships with each other. Analyzing this industry requires a tool to consider...

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Detalhes bibliográficos
Principais autores: Shabnam Jalalat, Kambiz Shahroodi, Mehdi Fadaei, Mahdi Homayounfar
Formato: Artigo
Idioma:Inglês
Publicado em: Ferdowsi University of Mashhad 2025-03-01
coleção:Journal of Systems Thinking in Practice
Assuntos:
Acesso em linha:https://jstinp.um.ac.ir/article_46017_9be86d4b865d15765da799a3aae80848.pdf
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