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The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction -The Case of Takaful Insurance Industry

Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries. The main objective of this research is to explore the effect of customer engagement on repurchase intention. It also aims to explore whether customer satisfaction mediates the re...

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Principais autores: Ahmed Samir Roushdy, Ghada Ali
Formato: Artigo
Idioma:Árabe
Publicado em: Ain Shams University, Faculty of Commerce 2017-10-01
coleção:المجلة العلمية للاقتصاد والتجارة
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Acesso em linha:https://jsec.journals.ekb.eg/article_39984_51cba04dd23c40a5ba2d0c4b219b7a79.pdf
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