The effect of customer engagement on repurchase intention among Indonesia’s digital banks
A new era of banking in Indonesia has arrived with digital transformation in the banking sector. Digital banks are the main choice of young people, especially millennials and Generation Z. How to choose the ideal digital bank? This research tries to answer the question by understanding the role of c...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universitas Kristen Satya Wacana
2024-04-01
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| Collection: | Jurnal Ekonomi dan Bisnis |
| Sujets: | |
| Accès en ligne: | https://ejournal.uksw.edu/jeb/article/view/9605 |
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