An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was collected fr...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2022-12-01
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| coleção: | Cogent Business & Management |
| Assuntos: | |
| Acesso em linha: | http://dx.doi.org/10.1080/23311975.2022.2028331 |
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