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The Mediating Roles of Service Experience and Satisfaction: How Servicescape Influences Loyalty and Electronic Word-of-Mouth

Servicescape, the physical and social environment of a service setting, is a critical strategic tool for creating competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying psychological mechanisms remain inadequately specified....

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Wedi'i Gadw mewn:
Prif Awduron: Sareeya Wichitsathian, Adisak Suvittawat
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: MDPI AG 2025-12-01
Cyfres:Administrative Sciences
Pynciau:
servicescape
service experience
customer satisfaction
customer loyalty
electronic word-of-mouth (e-WOM)
S-O-R framework
Mynediad Ar-lein:https://www.mdpi.com/2076-3387/15/12/485
Tagiau: Ychwanegu Tag
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