The Mediating Roles of Service Experience and Satisfaction: How Servicescape Influences Loyalty and Electronic Word-of-Mouth

Servicescape, the physical and social environment of a service setting, is a critical strategic tool for creating competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying psychological mechanisms remain inadequately specified....

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Autors principals:	Sareeya Wichitsathian, Adisak Suvittawat
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-12-01
Col·lecció:	Administrative Sciences
Matèries:	servicescape service experience customer satisfaction customer loyalty electronic word-of-mouth (e-WOM) S-O-R framework
Accés en línia:	https://www.mdpi.com/2076-3387/15/12/485
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