The Role of JASTIP in E-Marketplace Adoption: A UTAUT Model Analysis with Gender as a Moderator in West Papua

E-marketplaces play a pivotal role in Indonesia’s digital economic transformation; however, infrastructural limitations, high logistical costs, and low levels of technological literacy hinder their adoption in West Papua Province. Jasa Titip (JASTIP) represents an informal digital facilitation mecha...

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Hlavní autoři:	Arniawati Arniawati, Dedi Iskandar Inan, Ratna` Juita, Muhamad Indra
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	LPPM ISB Atma Luhur 2025-10-01
Edice:	Jurnal Sisfokom
Témata:	e-marketplace facilitating conditions jastip gender motivation unified theory of acceptance and use of technology
On-line přístup:	https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2489
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