The Role of JASTIP in E-Marketplace Adoption: A UTAUT Model Analysis with Gender as a Moderator in West Papua
E-marketplaces play a pivotal role in Indonesia’s digital economic transformation; however, infrastructural limitations, high logistical costs, and low levels of technological literacy hinder their adoption in West Papua Province. Jasa Titip (JASTIP) represents an informal digital facilitation mecha...
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| Format: | Artigo |
| Sprache: | Inglês |
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LPPM ISB Atma Luhur
2025-10-01
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| Schriftenreihe: | Jurnal Sisfokom |
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| Online-Zugang: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2489 |
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