Consumer preferences for red wine in the Spanish market
Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies. To answer these questions 800 personal surveys were taken of wine consume...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
EDP Sciences
2016-01-01
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| Серія: | Ciência e Técnica Vitivinícola |
| Предмети: | |
| Онлайн доступ: | https://www.ctv-jve-journal.org/articles/ctv/pdf/2016/02/ctv20163102p88.pdf |
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