Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The utilitarian...
Gorde:
| Egile Nagusiak: | , , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Elsevier
2022-08-01
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| Saila: | Journal of Open Innovation: Technology, Market and Complexity |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/2199-8531/8/3/137 |
| Etiketak: |
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