Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The utilitarian...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2022-08-01
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| Serie: | Journal of Open Innovation: Technology, Market and Complexity |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2199-8531/8/3/137 |
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