Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan
Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of various factors such as service quality, price, pro...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
CSRC Publishing
2023-09-01
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| Серія: | Journal of Business and Social Review in Emerging Economies |
| Предмети: | |
| Онлайн доступ: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2693 |
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