Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan
Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of various factors such as service quality, price, pro...
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| Huvudupphov: | , , , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
CSRC Publishing
2023-09-01
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| Serie: | Journal of Business and Social Review in Emerging Economies |
| Ämnen: | |
| Länkar: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2693 |
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