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THE ETHNO-CULTURAL COMPONENT IN THE ADVERTISING TEXTS OF EDUCATIONAL ORGANISATIONS IN FOREIGN LANGUAGE EDUCATION

As is known, modern transformations in the field of education have lead to increased competition in this area. In order to increase competitiveness, educational organisations use the latest means and methods of advertising promotion. The relevance of the research is justified by the dependence of th...

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Detalles Bibliográficos
Principais autores: E.V. Biryukova, N.S. Parshkov
Formato: Artigo
Idioma:Alemão
Publicado: Udmurt University Publishing Center 2024-06-01
Series:Многоязычие в образовательном пространстве
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Acceso en liña:https://journals.udsu.ru/multilingualism/article/view/9003/7628
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