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THE ETHNO-CULTURAL COMPONENT IN THE ADVERTISING TEXTS OF EDUCATIONAL ORGANISATIONS IN FOREIGN LANGUAGE EDUCATION

As is known, modern transformations in the field of education have lead to increased competition in this area. In order to increase competitiveness, educational organisations use the latest means and methods of advertising promotion. The relevance of the research is justified by the dependence of th...

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Hlavní autoři: E.V. Biryukova, N.S. Parshkov
Médium: Artigo
Jazyk:Alemão
Vydáno: Udmurt University Publishing Center 2024-06-01
Edice:Многоязычие в образовательном пространстве
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On-line přístup:https://journals.udsu.ru/multilingualism/article/view/9003/7628
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