Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia
Background The market and non-market activities of the food and beverage industry contribute to unhealthy and unsustainable dietary patterns, increasingly in low-income and middle-income countries (LMICs). We aimed to describe how The Coca-Cola Company (TCCC), as the world market leader in the sugar...
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| Principais autores: | , , , , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
BMJ Publishing Group
2022-12-01
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| Serier: | BMJ Global Health |
| Online adgang: | https://gh.bmj.com/content/7/12/e010386.full |
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