Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands’ Facebook Pages in Saudi Arabia in Terms of “Like, Share and Comment”
This study aims to examine how local and global brands use their Facebook brand pages in Saudi Arabia. Building on prior research on globalization and localization, cultural value, and branding, and with a specific interest on culture value congruence, this study was designed to explore the question...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Árabe |
| Pubblicazione: |
Arab Administrative Development Organization (ARADO)
2021-03-01
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| Serie: | المجلة العربية للإدارة |
| Soggetti: | |
| Accesso online: | https://aja.journals.ekb.eg/article_151257_3ce1937a0a0766b414caf5cf9e581d1e.pdf |
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