The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise

With the rise of social media, social media fashion influencers (SMFIs) have become an important channel for brands to communicate with consumers, and their relatability plays an important role in promoting consumers' purchase intention. However, the impact of SMFIs' relatability on consumers' purch...

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Autori principali:	Ji Wang, Yidan Ma, Le Min, Jiannan Geng, Yujia Xiao
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Elsevier 2025-08-01
Serie:	Acta Psychologica
Soggetti:	Social media fashion influencers (SMFIs) Relatability Purchase intention Perceived emotional value Consumer expertise
Accesso online:	http://www.sciencedirect.com/science/article/pii/S0001691825004871
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