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Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry

This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior amidst increasingly competitive brand competit...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Zainab Azizah, Rumaisah Azizah Al Adawiyah, Atik Ul Mussanadah
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universitas Negeri Semarang 2024-09-01
Schriftenreihe:Management Analysis Journal
Schlagworte:
brand advertising
brand attachment
purchase decision
fashion industry
smartpls
Online-Zugang:https://journal.unnes.ac.id/journals/maj/article/view/24105
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