Factors Influencing Customer Satisfaction with Halal Cosmetics: An Online Purchasing Study of Generation Z Muslim Women

Customer loyalty in the beauty product sector, particularly for halal cosmetics, has been underexplored despite its importance in marketing research. This study explores the determinants of customer satisfaction and loyalty towards halal cosmetics in Indonesia. Data were collected from 215 Generati...

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Bibliografische gegevens

Hoofdauteurs:	Bayu Arie Fianto, Bena Mutiara Dwi Ulfa, Zhahirah Adriana Rahmadany
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Universitas Islam Negeri Raden Mas Said Surakarta 2025-05-01
Reeks:	Shirkah
Onderwerpen:	Customer Satisfaction Customer Loyalty Generation Z Halal Cosmetics Online Purchasing
Online toegang:	https://shirkah.or.id/new-ojs/index.php/home/article/view/673
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