Factors Influencing Customer Satisfaction with Halal Cosmetics: An Online Purchasing Study of Generation Z Muslim Women

Customer loyalty in the beauty product sector, particularly for halal cosmetics, has been underexplored despite its importance in marketing research. This study explores the determinants of customer satisfaction and loyalty towards halal cosmetics in Indonesia. Data were collected from 215 Generati...

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Bibliographic Details

Main Authors:	Bayu Arie Fianto, Bena Mutiara Dwi Ulfa, Zhahirah Adriana Rahmadany
Format:	Artigo
Language:	Inglês
Published:	Universitas Islam Negeri Raden Mas Said Surakarta 2025-05-01
Series:	Shirkah
Subjects:	Customer Satisfaction Customer Loyalty Generation Z Halal Cosmetics Online Purchasing
Online Access:	https://shirkah.or.id/new-ojs/index.php/home/article/view/673
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