Reference Data Model For Customer Success Management In The Subscription Business Of Manufacturing Companies: Findings From The German Manufacturing Industry

Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of suppl...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Holst, Lennard, Schuh, Günther, Stich, Volker, Herberger, David, Hübner, Marco
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	TIB – Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek 2023-01-01
Sarja:	Proceedings of the Conference on Production Systems and Logistics
Aiheet:	customer success management subscription business product-as-a-service business value-in-use manufacturing firms reference data model konferenzschrift
Linkit:	https://repo.uni-hannover.de/handle/123456789/13622
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