Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook
Brand Authenticity plays a crucial role in marketing activities. Over the past two decades, considerable progress has been made in the academic research on Brand Authenticity. However, a more comprehensive investigation on this subject still needs to be done. This paper aims to conduct a literature...
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| Үндсэн зохиолчид: | , , , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
SAGE Publishing
2024-08-01
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| Цуврал: | SAGE Open |
| Онлайн хандалт: | https://doi.org/10.1177/21582440241268847 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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