The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image

In the airline industry, brand authenticity and Emotional brand attachment (EMA) are important constructs. This study aims to investigate a conceptual model displaying the brand authenticity effect on EMA using a multi-dimensional scale. The study proposed the moderating role of Brand Image in the p...

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Bibliografski detalji

Glavni autor:	Manal EL Mekebbaty
Format:	Artigo
Jezik:	Árabe
Izdano:	Damietta University, Faculty of Commerce 2021-01-01
Serija:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Teme:	Brand Authenticity Brand Image Emotional Brand Attachment
Online pristup:	https://cfdj.journals.ekb.eg/article_129338_6e0cc7259f3cdc3e62c525082c2f4dbb.pdf
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