The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image
In the airline industry, brand authenticity and Emotional brand attachment (EMA) are important constructs. This study aims to investigate a conceptual model displaying the brand authenticity effect on EMA using a multi-dimensional scale. The study proposed the moderating role of Brand Image in the p...
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| Format: | Artigo |
| Sprache: | Árabe |
| Veröffentlicht: |
Damietta University, Faculty of Commerce
2021-01-01
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| Schriftenreihe: | المجلة العلمية للدراسات والبحوث المالية والتجارية |
| Schlagworte: | |
| Online-Zugang: | https://cfdj.journals.ekb.eg/article_129338_6e0cc7259f3cdc3e62c525082c2f4dbb.pdf |
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