Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook
Brand Authenticity plays a crucial role in marketing activities. Over the past two decades, considerable progress has been made in the academic research on Brand Authenticity. However, a more comprehensive investigation on this subject still needs to be done. This paper aims to conduct a literature...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SAGE Publishing
2024-08-01
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| Serier: | SAGE Open |
| Online adgang: | https://doi.org/10.1177/21582440241268847 |
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