Research on the recommendation strategy of dual-channel manufacturers for hybrid e-commerce platforms
IntroductionIn the context of hybrid e-commerce platforms with reselling mode and agency mode, this study considers the issue of channel management by manufacturers through recommendation strategies.MethodsFor three dual-channel structures composed of e-commerce platforms, manufacturers, and third-p...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2024-12-01
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| coleção: | Frontiers in Physics |
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| Acesso em linha: | https://www.frontiersin.org/articles/10.3389/fphy.2024.1455165/full |
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