Are Data-Driven Personas Considered Harmful?
In this work, we build on research on data-driven personas to present what might be “wrong with them”. From wrong assumptions by the client and wrong applications of methods to imbalanced, messy, or superficial data; a lack of communication regarding how these personas are created; and issues with u...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Deakin University
2021-12-01
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| Serier: | Persona Studies |
| Fag: | |
| Online adgang: | https://ojs.deakin.edu.au/index.php/ps/article/view/1236 |
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