FROM DIGITAL MARKETING TO DIGITAL MARKETING MANAGEMENT: EVOLUTION OF CONCEPTS AND MANAGERIAL LOGIC
The digitalisation of the economy has significantly transformed marketing theory and practice, leading to the rapid development of digital marketing as a set of tools, channels, platforms, and technologies for customer interaction. However, the growing complexity of digital environments, the increa...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
National Institute for Economic Research
2026-06-01
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| Серія: | Economy and Sociology |
| Предмети: | |
| Онлайн доступ: | https://economy-sociology.ince.md/index.php/Economy_and_Sociology/article/view/281 |
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