Why Are Personas the Way They Are?
User personas are well-established in user-centered design. However, the persona creation process is not well understood. Addressing this gap, this study investigates how 29 students created personas from a realistic customer dataset. We identified six main persona creation strategies: (1) data-orie...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Deakin University
2025-03-01
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| Schriftenreihe: | Persona Studies |
| Schlagworte: | |
| Online-Zugang: | https://ojs.deakin.edu.au/index.php/ps/article/view/2002 |
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