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The effect of Digitalization on Customer Engagement Applied on Microfinance Non-Banking Companies in Egypt

The aim of this research is to analyze the effect of Digitalization on Customer Engagement applied on the Microfinance Non-Banking Companies’ Customers in Egypt. According to the literature review, researchers developed the conceptual framework of the relationships between research variables (Digita...

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Auteurs principaux: Abdalla Elnaggar, Abdel-Aziz Hassan
Format: Artigo
Langue:Árabe
Publié: Damietta University, Faculty of Commerce 2024-01-01
Collection:المجلة العلمية للدراسات والبحوث المالية والتجارية
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Accès en ligne:https://cfdj.journals.ekb.eg/article_324082_8bc1cbc20d615581145f72d34cbc6d36.pdf
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