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Designing and Validating an Electronic Customer Relationship Management Model in Private Banks

Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based on mixed research and descriptive-exploratory method were used. On this basis...

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Principais autores: Mina Abdolalipoor, Hossein Budaghi Khajeh Nobar, Parvaneh Gelard, Reza Rostamzadeh
Formato: Artigo
Idioma:Inglês
Publicado em: Allameh Tabataba'i University Press 2023-07-01
coleção:International Journal of Digital Content Management
Assuntos:
electronic customer relationship management
consequences of e-crm
private banks
data-based theory
partial least squares
Acesso em linha:https://dcm.atu.ac.ir/article_14959_ac9d0f826babbcc025fdfbcc0e695db6.pdf
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