Examining the Influence of Brand Equity in Shaping Customer Purchase Intentions in Cebu City, Philippines

This study is intended to examine the parameters of brand equity that impact the customers’ purchase intention the most in Cebu City, Philippines. A descriptive approach under the quantitative method was utilized, making use of statistical methods to condense gathered data, establish comparisons, an...

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Principais autores:	Nathaniel Jr. C. Cavada, Mark Anthony N. Polinar, Jeovane E. Digal, Alexander Feanco A. Delantar
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Saint Joseph College 2024-05-01
coleção:	International Journal of Multidisciplinary Educational Research and Innovation
Assuntos:	brand equity brand loyalty brand awareness perceived brand quality brand association customer purchase intention
Acesso em linha:	https://www.neliti.com/publications/630716/examining-the-influence-of-brand-equity-in-shaping-customer-purchase-intentions
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