Código QR (código de barras bidimensional)

Examining the Influence of Brand Equity in Shaping Customer Purchase Intentions in Cebu City, Philippines

This study is intended to examine the parameters of brand equity that impact the customers’ purchase intention the most in Cebu City, Philippines. A descriptive approach under the quantitative method was utilized, making use of statistical methods to condense gathered data, establish comparisons, an...

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Principais autores: Nathaniel Jr. C. Cavada, Mark Anthony N. Polinar, Jeovane E. Digal, Alexander Feanco A. Delantar
Format: Artigo
Sprog:Inglês
Udgivet: Saint Joseph College 2024-05-01
Serier:International Journal of Multidisciplinary Educational Research and Innovation
Fag:
brand equity
brand loyalty
brand awareness
perceived brand quality
brand association
customer purchase intention
Online adgang:https://www.neliti.com/publications/630716/examining-the-influence-of-brand-equity-in-shaping-customer-purchase-intentions
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