Innovation and Customer Retention in the Ghanaian telecommunication industry
The competition within the telecommunication sector is increasing day by day in Ghana and therefore requires the telecom operators to be more adept in their strategic approach to meet the growing demands of customers. Effective innovation is believed to be key in the approach of wining and maintaini...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
UNIVERSIDADE NOVE DE JULHO
2017-08-01
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| Serie: | International Journal of Innovation |
| Soggetti: | |
| Accesso online: | https://periodicos.uninove.br/innovation/article/view/9830 |
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