Proposal and validation of a theoritical model of customer retention in a service environment
Customer retention is an imperative for competitiveness within organizations, with important reflexes in their profitability and income. Although studies of customer retention determinants have been conducted for at least three decades, the constructs employed in the elaboration of the models have g...
保存先:
| 出版年: | RAUSP Management Journal |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universidade de São Paulo
2018
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=553856532007 https://www.redalyc.org/journal/5538/553856532007/ https://www.redalyc.org/journal/5538/553856532007/html/ https://www.redalyc.org/journal/5538/553856532007/553856532007.epub https://www.redalyc.org/journal/5538/553856532007/movil |
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