Proposal and validation of a theoritical model of customer retention in a service environment
Customer retention is an imperative for competitiveness within organizations, with important reflexes in their profitability and income. Although studies of customer retention determinants have been conducted for at least three decades, the constructs employed in the elaboration of the models have g...
সংরক্ষণ করুন:
| প্রকাশিত: | RAUSP Management Journal |
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| প্রধান লেখক: | , , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Universidade de São Paulo
2018
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=553856532007 https://www.redalyc.org/journal/5538/553856532007/ https://www.redalyc.org/journal/5538/553856532007/html/ https://www.redalyc.org/journal/5538/553856532007/553856532007.epub https://www.redalyc.org/journal/5538/553856532007/movil |
| ট্যাগগুলো: |
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