Perceived Impact of Social Media Influencers on Consumer Perception and Buying Behavior on Inland Resort Products and Services: An Explanatory Sequential Mixed Method Study

Situated within the growing influencer marketing landscape of the Philippine tourism industry, this study utilized an explanatory sequential mixed-method approach to examine how social media influencers (SMIs) shape consumer perception and buying behavior for inland resorts in Negros Occidental. An...

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Autori principali:	Cristine Mae G. Montenegro, Nenette D. Padilla
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	University of Negros Occidental-Recoletos Graduate School 2025-11-01
Serie:	Philippine Social Science Journal
Soggetti:	hospitality and tourism marketing, social media influencers, explanatory sequential, Philippines
Accesso online:	https://www.philssj.org/index.php/main/article/view/1282
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