Perceived Impact of Social Media Influencers on Consumer Perception and Buying Behavior on Inland Resort Products and Services: An Explanatory Sequential Mixed Method Study

Situated within the growing influencer marketing landscape of the Philippine tourism industry, this study utilized an explanatory sequential mixed-method approach to examine how social media influencers (SMIs) shape consumer perception and buying behavior for inland resorts in Negros Occidental. An...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Cristine Mae G. Montenegro, Nenette D. Padilla
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	University of Negros Occidental-Recoletos Graduate School 2025-11-01
سلاسل:	Philippine Social Science Journal
الموضوعات:	hospitality and tourism marketing, social media influencers, explanatory sequential, Philippines
الوصول للمادة أونلاين:	https://www.philssj.org/index.php/main/article/view/1282
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!