DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns. However, the properties of EEG raise difficulties for these aims: small datasets, high dimensionalit...

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Autors principals:	Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2023-06-01
Col·lecció:	Frontiers in Human Neuroscience
Matèries:	neuromarketing deep learning neuroscience machine learning electroencephalogram consumer neuroscience
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fnhum.2023.1153413/full
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