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Street food in digital era: Exploring the impact of social media reviews on consumer attitude and street food consumption intention

Type of the article: Research Article AbstractThe role of social media reviews in consumer food preferences is significant nowadays. Nevertheless, their impact on the informal markets of street foods in the developing economies has not been well explored. This study examines the effect of social me...

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Principais autores: S.M. Shariful Haque, Md. Hasibur Rahman, Md. Chhali Uddin, S.M. Monirul Islam
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2026-05-01
Serier:Innovative Marketing
Fag:
attitude
consumption intention
reviews
social media
street food
Online adgang:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24478/IM_2026_02_Haque.pdf
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