Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers’ Intention to Stay
Live-streaming e-commerce has attracted the attention of e-retailers and consumers in recent years. However, there is a lack of evidence in understanding the influence of atmospheric stimuli of live stream on consumer engagement. This paper seeks to examine the effect of festival cues in live-stream...
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
MDPI AG
2025-05-01
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| 叢編: | Journal of Theoretical and Applied Electronic Commerce Research |
| 主題: | |
| 在線閱讀: | https://www.mdpi.com/0718-1876/20/2/116 |
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