Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers’ Intention to Stay
Live-streaming e-commerce has attracted the attention of e-retailers and consumers in recent years. However, there is a lack of evidence in understanding the influence of atmospheric stimuli of live stream on consumer engagement. This paper seeks to examine the effect of festival cues in live-stream...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
MDPI AG
2025-05-01
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| Collection: | Journal of Theoretical and Applied Electronic Commerce Research |
| Sujets: | |
| Accès en ligne: | https://www.mdpi.com/0718-1876/20/2/116 |
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