An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as creating brand equity through customer satisfactio...
Sábháilte in:
| Príomhchruthaitheoirí: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Growing Science
2013-04-01
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| Sraith: | Management Science Letters |
| Ábhair: | |
| Rochtain ar líne: | http://www.growingscience.com/msl/Vol3/msl_2013_76.pdf |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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